UPDATE (6/13/2013): I had a fun trip with my kids to enjoy MAN OF STEEL DAY at the local comic book store. We picked up the FREE Superman comic book and some other movie swag plus bought the new Superman Unchained comic and Star Wars #6 for me and an Ice Age one for my son and a My Little Pony for my daughter. Than we read our comics while enjoying some Superman Ice Cream on the back porch. ORIGINAL POST:
Stop by your local comic book store this Wednesday (June 12, 2013) and you can pick up a FREE Superman issue! To promote the release of the new Superman movie that opens at theaters next weekend, DC Entertainment has declared June 12 as MAN OF STEEL DAY.
People who stop by participating retailers on June 12th will receive a complimentary comic book; ALL STAR SUPERMAN #1 SPECIAL EDITION by Grant Morrison and Frank Quietly. The free comic promotion is provided through the generous sponsorship of SEARS. In addition to the FREE comic book, Warner Brothers will be providing promotional posters and bags for the movie to encourage people to hit theaters starting on Friday to see the new MAN OF STEEL film. Some comic book stores will also be holding other promotional tie-ins and contests to reward fans who stop in on Wednesday for MAN OF STEEL DAY. 
For those readers who don’t normally frequent comic book shops, Wednesdays are the day of the week when retailers stock new issues on their shelves. June 12 will feature a brand new Superman title hitting shelves for sale as DC debuts a new series called SUPERMAN UNCHAINED by bestselling comic creators Jim Lee and Scott Snyder. In addition to SUPERMAN UNCHAINED having extra value in being the very first issue in a new series, the comic will also have a bonus two-sided poster (11”x18”) that can be easily removed for display.
Can’t make it to the comic book store on Wednesday? DC Entertainment has also teamed up with SEARS to make ALL STAR SUPERMAN #1 SPECIAL EDITION available for FREE via online outlets such as Comixology, iBook/iTunes, and Kindle). Additionally, they will be having a .99 cent per issue MAN OF STEEL DAY sale making hundreds of Superman comics available all day on these online platforms at this special reduced pricing.
If you can’t wait until Wednesday, here’s a little secret for you … you can download ALL STAR SUPERMAN #1 SPECIAL EDITION as of today (June 9) on the DC Comics web portal for FREE: http://www.readdcentertainment.com/free-comicsor Comixology! I just downloaded it on Comixology right before posting this blog entry. Beware there it is also posted at its regular price of on the digital store at $1.99 so you have to look for the FREE version. It also appears to still be $1.99 on iTunes and Kindle right now so if you utilize those platforms you may have to wait a few more days to download it. The ALL STAR SUPERMAN series focuses on the classic aspects of the Superman mythos starting with his daring rescue of a doomed group of astronauts on the surface of the sun. All the solar radiation affects Superman in a way no one would have predicted-well no one that is except for Lex Luthor! ALL STAR SUPERMAN is an award-winning twelve-issue series and this FREE comic is the first one in the story arc. If you like the first issue, but may not want to buy the rest of the issues, here’s a hint for you too: they made the series into an animated movie and you can stream it on Netflix. I haven’t seen it yet but have added it to my Instant Queue to watch it online. Note it is rated PG and recommended for a viewing audience of 12+ - also some of the reviews note that while it is a nice film to watch it is missing some elements from the comic books and not as good as actually reading the print series.
This week should be a great time to be a Superman fan! Enjoy MAN OF STEEL DAY on June 12thand the movie starting on June 14th. I’ve picked up some Superman Ice Cream (peanut allergy safe – that was a superman task in itself) and will be enjoying that with my kids before we take a trip to the local comic book store. So we’re making a fun day out of the whole promotion! If you have younger kids like me you may also want to check with your local library to see if they are hosting an event on Saturday, June 15. 1,000 libraries across the country will be hosting MAN OF STEEL events courtesy of Random House Publishing. Children (note the word children) will receive FREE buttons, book marks, and Superman comic books at these library events.
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